Apple today announced the launch of the third-generation AirPods, with a new contour design to bring spatial audio, advanced features and wonderful experience. Combining the strength of the H1 chip with the acoustic system designed by Apple, the new AirPods use audio computing to achieve breakthrough audio with adaptability and equalization. When users use Apple Music, watch movies and albums on all Apple devices, they can enjoy spatial audio using Dolby Atmos technology, as well as dynamic head tracking. The new AirPods are sweat and water resistant, and are equipped with a force sensor, making music and call control easier and more intuitive. The extended battery life allows up to 6 hours of listening time. With a convenient charging case, the total listening time can reach up to 30 hours. AirPods (3rd generation) will be available for pre-order in Taiwan in the future and will be available in stores later.
Greg Joswiak, Apple’s senior vice president of global marketing, said: “AirPods have permanently changed wireless headset products, all thanks to its breakthrough design, amazing sound quality, and wonderful experience. We are very happy to introduce you to the new generation of AirPods. Through adaptive equalization and spatial audio with dynamic head tracking, unparalleled sound quality, coupled with smooth interaction with Apple devices, evolves this world's best-selling headset."
According to the official, the new AirPods are designed to be lightweight and fit the contours, and the comfort is just right, allowing music to be delivered directly to the ears. The appearance design is more restrained, the headphone stem part is shorter than the previous generation, and the same intuitive force sensor as AirPods Pro to control the media
Apple pointed out that AirPods (3rd generation) live up to the reputation of the AirPods series for excellent sound quality. With customized drivers and high dynamic range amplifiers, it produces powerful bass and crisp and pure high frequencies. A microphone covered with an acoustic screen can reduce wind noise, allowing the speaker's voice during a call to be communicated clearly. AirPods are equipped with AAC-ELD high-end audio decoder, providing Full HD sound quality, making FaceTime calls clear and natural.
The new AirPods uses audio computing technology to bring more customers a breakthrough experience that is loved by customers, such as the adaptability of AirPods Pro and AirPods Max, and spatial audio with dynamic head tracking.
In order to achieve an optimized listening experience that retains rich details, the new AirPods uses adaptive equalization technology to adjust the sound in real time according to the condition of the AirPods fitting the ears. The introverted microphone can monitor the sound, and then through the adaptive equalization technology driven by audio calculations, it can make up for the mid and low-frequency sounds that are lost due to different fits.
Spatial audio creates a sense of 3D theater, and feels the immersive experience of sound all around; with the blessing of Dolby Atmos, AirPods is more pleasant than ever. The dynamic head tracking function allows users to enjoy a multi-level experience. Music, videos, and even group FaceTime calls are more immersive than ever. Using advanced spatial audio algorithms and using directional audio filters to fine-tune the frequencies received individually by the left and right ears, the new AirPods allows users to feel the sound surrounding them.
Automatically pair AirPods with other Apple devices through one-click settings, so users can easily enjoy music around the clock. "Audio Sharing" allows listeners to simultaneously share audio streams to two sets of AirPods, AirPods Pro or AirPods Max while using iPhone, iPad, iPod touch or Apple TV.
The new skin sensor can accurately distinguish whether the AirPods are in the ear, in the pocket or on the table, and pause playback when the headset is removed from the ear. The beamforming microphone can isolate surrounding noise and focus only on the user's voice, making the reception clearer. In addition, users only need to say "Hey Siri" and send instructions to experience the convenience without hands.
The battery life of AirPods (3rd generation) is one hour longer than previous generations, with up to six hours of listening time and up to four hours of talk time. Only five minutes of charging can provide about one hour of battery life, and with the additional four charges reserved by the charging box, users can have up to a total of 30 hours of listening time. AirPods are now also joining MagSafe's convenient wireless charging ecosystem.
AirPods provide excellent convenience and sound quality. With iOS 15 or iPadOS 15, users can enjoy the following features:
With spatial audio and dynamic head tracking, the sound of a group FaceTime call sounds as if it originated directly from the location of the other party on the screen, as if everyone were in the same space.
"Announce notifications" allows Siri to read important, time-sensitive notifications, including notifications from "Messages", "Reminders", "Calendar" and phone calls, or any third-party apps that use this API.
AirPods now also join the "Find" network of hundreds of millions of iPhone, iPad and Mac devices around the world. In addition to using the proximity view and "Lost Mode" on the "Find" app, it can also enable off-body alerts and sounds.
In order to reduce the impact on the environment, AirPods are designed with a variety of materials and functions, including 100% recycled rare earth elements used in all magnets. The solder on the main board of the charging box is made of 100% recycled tin metal. The hinges on the box are also made of 100%. Recycled aluminum metal. AirPods also do not contain potentially harmful substances, such as mercury, brominated flame retardants (BFR), polyvinyl chloride (PVC), and beryllium. In order to save energy, AirPods comply with the regulations promulgated by the U.S. Department of Energy for battery charger systems. Apple’s zero-waste program assists suppliers in reducing waste sent to landfills. All terminal assembly plants are also transforming Apple’s production lines to use 100% renewable energy. For the packaging material, all log fibers come from forests that are managed responsibly.
Apple currently has achieved carbon neutrality in global corporate operations, and plans to achieve zero climate impact in the overall business including the manufacturing supply chain and even the life cycle of all products by 2030. This means that from component manufacturing, assembly, delivery, customer use, charging, to recycling and raw material regeneration, every Apple device sold will be 100% carbon neutral.
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